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Austria’s Online Gambling Reform 2025: End of Monopoly and Start of Competition

Sanna Lehtonen
Sanna Lehtonen
October 21, 2025
Austria’s Online Gambling Reform 2025: End of Monopoly and Start of Competition

Austria is preparing to end its decades-long state monopoly on online gambling by introducing a competitive multi-licence system in 2025.
The government aims to modernise its outdated framework, bring legislation in line with EU standards, and create a fairer and more transparent gaming market.
The reform will allow both domestic and international operators to apply for legal licences covering online casinos, sports betting and other iGaming verticals.

The Austrian Association for Betting and Gambling (OVWG) estimates that between 20 and 30 licences may be issued once the new framework is approved.
Major operators such as Bet365, LeoVegas, Tipico, Merkur, and Betway have already shown strong interest in entering the Austrian market, given their extensive experience in other regulated jurisdictions.
This will mark a fundamental shift from the long-standing monopoly structure to a system that rewards compliance, player protection, and innovation.

The reform focuses on protecting players and ensuring fair play.
Operators will be required to implement strict AML (Anti-Money Laundering) and KYC (Know Your Customer) measures, responsible gambling tools, and transparent bonus terms.
New regulations will also impose tighter marketing standards, ensuring that gambling advertising remains responsible and avoids targeting vulnerable groups.

From an economic perspective, the reform is projected to bring up to €1.4 billion in annual tax revenue by 2031, significantly higher than under the current system.
This increase will come from channelising players from unregulated sites into licensed, tax-paying platforms.
At the same time, the reform is expected to stimulate foreign investment and create new jobs within the gaming, technology, and compliance sectors.

Politically, the reform has gained support from major parties including ÖVP, SPÖ, and NEOS, who view it as a step toward strengthening digital oversight and consumer safety.
The legislative framework is expected to be finalised during 2025, with the first application window opening shortly after.
Austria will then join the broader European trend toward liberalisation—similar to Finland, which plans its own licensing model by 2027.

Key Objectives of the Austrian Gambling Reform 2025

Replacing monopoly with a multi-licence system

Austria plans to end its long-standing state monopoly on online gambling and introduce a fair multi-licence system. This change will create competition among licensed operators, ensure equal opportunities, and encourage innovation in the iGaming sector.

Enhancing transparency and consumer protection

The reform focuses on building player trust and preventing gambling-related harm. Operators must follow stricter AML and KYC procedures, provide clear bonus conditions, and ensure all marketing remains socially responsible.

Aligning Austrian law with EU gaming standards

Austria’s new model will bring its gambling laws in line with EU best practices, strengthening cooperation between regulators and improving tax transparency. It will also help combat unlicensed operators and reduce illegal gambling activity.

Economic Potential of the Reform

Up to €1.4 billion in tax revenue by 2031

Studies suggest the new licensing model could generate up to 1.4 billion euros in annual tax revenue by 2031, significantly boosting Austria’s economy.

New investments and job creation in the iGaming sector

Opening the market will attract international investment, stimulate innovation, and create new high-skill jobs in compliance, IT, and fintech industries.

Political Context and Timeline

Completion of the legal framework – 2025

Major political parties – ÖVP, SPÖ, and NEOS – support the reform. The new legal framework is expected to be completed in 2025, after which applications will open.

First licences expected shortly after approval

Once approved, the first licences will likely be issued in the same year, marking the beginning of a fully regulated Austrian online gaming market.

Operator Obligations

Strict AML/KYC procedures

Licensed operators must follow strict identity verification and transaction monitoring rules to ensure compliance and prevent money laundering.

Transparent bonuses and advertising

All promotional campaigns must follow fair advertising guidelines. Bonus terms should be fully transparent and easily accessible to players.

Responsible gaming tools

Operators are required to provide deposit limits, self-exclusion tools, and activity trackers to promote safer gambling habits.

❓ Frequently Asked Questions

When will the new system come into effect?

In 2025, once the final legal framework is approved.

How many licences will be issued?

Between 20 and 30 licences, depending on market readiness.

Can foreign operators apply?

Yes, if they meet Austria’s AML, KYC, and compliance standards.

What happens to the current monopoly?

It will be replaced by a competitive, multi-licence model.

How will players benefit?

Players will enjoy safer, regulated platforms with higher transparency and fairer terms.

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